One of the largest demands resulting from the pandemic was fast delivery services. Whether it was for groceries, dinner, or products, demand increased.
Many businesses relied on third-party delivery and fulfillment providers to meet customer demand. Amazon’s Prime shipping
has made fulfillment speed essential to remain competitive.
Brands will have to get creative to keep up with Amazon’s fulfillment speed. Companies like Target are using store locations
for in-store pick-ups as a bridge, it may be enough.
Right now, 80% of fulfillment gets completed at stores. But doing one-day fulfillment would mean a robust overhaul of current practices. It would also mean more emphasis on inventory, packaging, and delivery.
While it’s possible based on the number of locations across the United States, it’s still a tall order. Critics have balked, stating inventory would become an issue. If Target focuses on fulfillment, you can believe it will be a big issue in 2021 and beyond.
What Retail Trends Do You See Making an Impact in 2021? While no one knows what retail trends will stick, it’s an important topic. What trends do you think will stick around after the pandemic?
We hope you found this article helpful as you look for ways to engage consumers in a post-COVID-19 world.
Whatever the future holds, it’s sure to be disruptive. It will create new technologies and provide opportunities for more efficient services.